First off, how dare you!? Dragons are awesome and that's just it.
Second. Dragons are powerful, mythical, strong, brilliant... All the best books I read as a kid featured dragons. I never liked the ones where dragons were evil and had to be "destroyed." Even Smaug has his good side, I'm sure. He's just misunderstood--he needs a Lauren hug.
So when it came time to think up a business name for my crafting venture, dragons were heavy in my head. I love sparkly shiny things too. Combine sparkle with dragons? Yes please!
A friend designed my logo and the rest was history!